⚡ THE BOTTOM LINE UP-FRONT (BLUF)
Business runs on cash and systems. We've upgraded both.
The game has changed. While you were on the job site, we were building the systems you need to win. This isn't just an update; it's your new playbook for mastering real-time cash flow and leveraging practical AI to get ahead.
⚡ FEATURED STORY
The C.R.A.F.T. Cycle:
A Practical Framework for AI.
Most builders see AI as an abstract concept, not a practical tool. The problem is starting too big. You don't need a complex system; you need a process for implementing small, reliable automations that your team will trust and use.
😟 Scenario: A shared inbox is causing delays in responding to urgent emails from VIP clients.
The C.R.A.F.T. Cycle is a five-step loop for this purpose
Calibrate: We first quantify the current-state chaos. The shared inbox wastes $320/day in team attention and has recently risked over $10,000 in client renewals. The pain is now a number.
Requirements: We challenge the existence of the process. The requirement for manual scanning is deleted. The requirement for manual filing is deleted. We reduced 6 steps to 3 before writing a single line of code.
Actuate: We first prove the simplified logic can be executed manually in under 60 seconds (accelerate). Only then do we build the minimal automation, confirming an ROI of less than one day (automate).
Fieldtest & Transition: The live system validates the savings—over $1,600/week recovered—and a process owner is assigned. We didn't just build a tool; we destroyed a liability and replaced it with a measured, high-ROI asset. This method delivers quick wins and builds a foundation for larger operational improvements.
🎯 BUILDER SPOTLIGHT
I recently sat down with Noah Hutchison, a builder who was tired of the referral rollercoaster. His solution wasn't to spend more on ads. It was to open a furniture store.
“I, I can tell you multiple deals that are six figures that have turned down this year and uh really it's because, you know, we're in the construction business, we're in business, but if you're in some kind of space like this where you're so impacting someone's life, you gotta be in the people business”
Got someone to nominate?
⚙️ TIPS & TAKEAWAYS
The WIPAA Scorecard
Stop Flying Blind on Profit hacks
The WIPAA Scorecard. Work In Progress Accounting Adjustments are critical for understanding cash flow. Most accounting software gives you a rearview mirror look at your finances. I developed a simple tool that helps you use job costing, estimating, and invoicing data to get a real-time financial picture. You can get it below.
🔥 THE SWIPEFILE
That’s it for this week.💛
[Tool] The WIPAA Scorecard: Get a real-time handle on your cash flow.
[Podcast] Industry Experts: Listen to recent conversations with leaders in sales, marketing, and design-build.
[Framework] AI Operations: An overview of the C.R.A.F.T. cycle for practical automation.